Archive: Mar 2007

Understanding the Risk

By Avian Flu, A Pandemic & the Role of Journalists: Excerpts From a Conference March 15, 2007

To communicate with people about risk, journalists need to better understand how and why people respond in the ways they do to messages they receive about danger. An expert in risk communication explains the connection between risks that kill people and those that upset them, and he describes how best to approach audiences based on their beliefs about the risks they face. Read more