Features

Targeting Young Women as Newspaper Readers

The Arizona Republic uses a magazine-style tabloid focused on fashion to bring younger women to the paper.
December 15, 2003
Nicole Carroll

Drawing Young Urban Commuters to a New Tabloid

‘Even the name had to say, “Look at me. I’m not like the other papers.”’
December 15, 2003
Joe Knowles

How a Newspaper Becomes ‘H.I.P.’

To attract younger readers, a newspaper needs to be ‘human, interactive and personal.’
December 15, 2003
Colleen Pohlig

Retaining the Core While Reaching Out to the Young

What is needed is a talented young staff, fresh ideas, and a solid business plan.
December 15, 2003
Henry B. Haitz III

Approaching the End of the ‘Monomedia’ Era

Why do young people insist in not understanding what we, the press, do for them?
December 15, 2003
Thomaz Souto Corrêa

When Teens Own a Part of the Newspaper

By featuring teen voices and experiences, a newspaper gives younger readers a place to call their own.
December 15, 2003
Lisa Scheid

Meshing Young Ideas With Older Sensibilities

At the Orlando Sentinel, reaching a younger audience is happening without alienating their older one.
December 15, 2003
Elaine Kramer

Writing Stories to Reach Young Adults

‘I put more of myself in stories by integrating my experiences and my thoughts and preferences in what I write.’
December 15, 2003
Leslie Koren

Mixing Young and Old to Create a New Approach

Youth Radio succeeds by ‘balancing young producers’ insights and new ideas about content with the professionalism and knowledge of their adult counterparts.’
December 15, 2003
Ellin O’Leary

L.A. Youth Partners With the Los Angeles Times

Its experiences offer valuable guidance for attracting younger readers.
December 15, 2003
Donna C. Myrow