Take advantage of the newness of blogging to newsrooms and become a blogger before the publisher turns the assignment over to his/her favorite columnist. Just blog. Make a prototype. Show it to your boss. Push for getting it out on the Web. Put it where readers can find it. Use blogging software or the html editor that’s part of your browser. If you’re a freelancer without a Web host, free Web space probably is included in your account with an Internet Service Provider. If you want your own domain name, inexpensive basic hosting can be had from about six dollars per month and up.

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