Nieman Reports

Winter 2003

Can Newspapers Reach the Young?

Cover for Winter 2003

Newspaper reading isn’t a daily habit for most young people. Instead they catch headlines on Web sites, share opinions on Weblogs, and see breaking news alerts along TV scroll bars. Nor do they think they should pay for news reporting. “Deliver the newspaper to me free, and I’ll take a look,” typical young readers tell focus groups as news organizations look for ways to unlock the mysteries of how to connect with these reluctant consumers. – Melissa Ludtke, Editor

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Young Readers

Winter 2003: Young Readers Introduction

By Young Readers December 15, 2003

Newspaper reading isn’t a daily habit for most young people. Instead they catch headlines on Web sites, share opinions on Weblogs, and see breaking news alerts along TV scroll bars. Nor do they think they should pay for news reporting. “Deliver the newspaper to me free, and I’ll take a look,” typical young readers tell focus groups as news organizations look for ways to unlock the mysteries of how to connect with these reluctant consumers. – Melissa Ludtke, Editor Read more

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Publisher
Bob Giles
Editor
Melissa Ludtke
Assistant Editor
Lois Fiore
Editorial Assistant
Elizabeth Son
Design Editor
Deborah Smiley

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