Author

Kirk Cheyfitz

@KirkCheyfitz

Kirk Cheyfitz is the CEO and chief editorial officer of Story Worldwide and a former city-county bureau chief of the Detroit Free Press.

Advertising as Storytelling—So News Stories Can Be Told

While much attention is focused on how to “fix” journalism, the bigger problem is fixing advertising to pay for the news. For me, Detroit143 is, in part, about reinventing what…