Author

Bharat Anand

@bharat_n_anand

Bharat Anand is the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School, and the faculty chair of the HBX initiative. He also serves on the university's HarvardX Faculty Committee. His research is in applied and empirical industrial organization, and examines competition in information goods markets, with a primary focus on media and entertainment. He is the author of "The Content Trap: A Strategist's Guide to Digital Change" (Random House).

The New Wisdom of the Crowd

The New Wisdom of the Crowd

Scandinavian media giant Schibsted publishes Verdens Gang or VG, the number one online newspaper in Norway and the nation’s number two print daily. Schibsted’s approach to news is noteworthy because it “boasts…

Seeking the Ultimate Complement

Growth often comes not from providing better content, but from offering better and cheaper complements