The eighth annual Middleberg/Ross Media Survey shows an especially marked increase this year in Web site scooping of parent news outlets, although methodological issues in the survey may have partly contributed to the jump.
Asked whether and how often their outlet was scooped by its Web site, 45 percent of the 455 print media respondents answered, “Yes, routinely”—up from 28 percent last year and 24 percent in 2000. Two-thirds of the respondents were from magazines and one-third from newspapers.
The Middleberg/Ross Media Survey tracks the use of the Internet by journalists and news organizations. For more information, visit http://sncr.org/2008/09/03/middleberg-communications-and-society-for-new-communications-research-announce-first-annual-middlebergsncr-global-survey-of-media-in-the-wired-world/