Journalist’s Trade

True/Slant is modeling the newsroom of the future by empowering contributors to build their own digital brands—and by changing the role of the editor.

‘It’s not a digital update of the newspaper, but it is a digital update of the community connection role I first learned about as a youth in Shenandoah.’

An Essay in Words and Photographs

The Knight News Challenge describes Rosenberg’s MediaBugs project:All journalists make mistakes, but they sometimes view admitting errors as a mark of shame. MediaBugs aims to change this climate, by promoting…

‘As a term, “multitasking” doesn’t quite do justice to all the ways in which we fragment our attention.’

‘Comments on the blog began generating tips that turned into leads for on-air reporting, and the blog became a tool for promoting and teasing stories we planned to air or…

‘My sole and motivating mission is to figure out how reporting can thrive as we witness the death of the institutional model that traditionally supported it.’

‘… content becomes a roaring campfire that gathers around it a thoughtful and engaged group of people.’

‘Digitally based consumption by a fragmented audience requires new and sophisticated distribution mechanics … smartly connect[ing] consumers to available, relevant content in virtually unlimited ways.’

An experiment with digital media sets out to see what similarities might be found in how young and old adapt to new technologies.