Author

Zack Waldman

@ZackWaldman

Zack Waldman is a Social Media Strategist at GBH in Boston, the leading multiplatform creator for public media in America. He oversees the station's official social media channels and advises on the strategy behind and execution of various social media initiatives that originate from GBH’s local and national production and programming units.

Newsrooms and Twitter: Focus Less on Elon Musk and More on Your Audience

Newsrooms and Twitter: Focus Less on Elon Musk and More on Your Audience

Since the $44 billion acquisition of Twitter by Elon Musk went through in late October, the social media platform has seen a lot of change. Within Musk’s first week on…