Author

Sharon Dunwoody

@SharonDunwoody

Sharon Dunwoody is the Evjue-Bascom Professor of Journalism and Mass Communication at the University of Wisconsin-Madison. She teaches courses on science and environmental journalism, and as a scholar she studies public understanding of science topics, including the newsgathering behaviors of science and environmental journalists, the nature of messages, and their effect on audiences.

Weight-of-Evidence Reporting: What Is It? Why Use It?

Journalists ‘find out where the bulk of evidence and expert thought lies on the truth continuum and then communicate that to audiences.’