Author

Rick Edmonds

@RickEdmonds

Rick Edmonds is media business analyst at the Poynter Institute. He is also coauthor of the chapter about newspapers in the annual State of the News Media yearbook, published online by the Project for Excellence in Journalism.

The ‘Local-Local’ Strategy: Sense and Nonsense

‘There is broad logic behind it, but also a host of devilish details that could drag the effort down and once-vital newspapers along with it.’

December 15, 2007