Author

Mizuko Ito

@mizuko

<a href="http://www.itofisher.com/mito/">Mizuko Ito</a> is a cultural anthropologist who specializes in digital media and youth culture. She is research director for the Digital Media and Learning Research Hub, a MacArthur Foundation-funded effort at the University of California Humanities Research Institute that is analyzing the impact of the Internet and digital media’s evolving relationship to education/learning, politics/civics, and youth. More information about initiatives at this research hub can be found at <a href="http://www.dmlcentral.net/">DMLcentral.net</a>.

Lessons for the Future From the First Post-Pokémon Generation

‘Creating interest-driven content and programming that is easily shared, interactive and participatory is key to unlocking the power of networked media.’