Author

Jeff Howe

Jeff Howe is a contributing editor at Wired, a journalism professor at Northeastern University, and a visiting scholar at the MIT Media Lab. He coined the term “crowdsourcing,” and wrote the book Crowdsourcing: How the Power of the Crowd is Driving the Future of Business. He is currently working on another book, The Principles: Stories in the Age of the Great Disruption.

The Wisdom of the Crowd Resides in How the Crowd Is Used

‘… the animating idea—our readers know more than we do—is evolving into something that, if used wisely, will be far more efficient and useful than our first, early attempts at…