Author David Ropeik Journalists Can Be Seduced By Aspects of Risk By understanding how and why people perceive risks, reporters and editors can cover risk-related issues with more caution and balance. December 15, 2002 Understanding Factors of Risk Perception What follows is a basic list of risk perception factors. (They are culled from 20 years of research and are reviewed for this article by Paul Slovic.) Often, several of… December 15, 2002
