<a href="http://brianreich.tumblr.com/bio">Brian Reich</a> is the managing director of little m media, which provides organizations with strategic guidance about the Internet and technology. He is the author of <a href="http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470108886.html">“Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience,”</a> published by John Wiley & Sons in 2007.
