Bill Ostendorf is president of Creative Circle Media Consulting, a newspaper design and consulting firm. He has served as a trainer or consultant to more than 250 media firms on three continents and has led more than 400 seminars for industry associations and institutes in 34 countries. He also is founder and CEO of Creative Circle Advertising Solutions, which has created Web-based classified, citizen journalism, social networking, and CMS solutions for media companies that include the Chicago Tribune and NBC. He also spent 20 years working in newsrooms in a wide range of management positions.