Author Excerpts From Leslie Koren’s Stories RELATED ARTICLE“Writing Stories to Reach Young Adults”– Leslie KorenMy editors told me I’d need to lose the formal newspaper tone and spice up my stories when I took on this… December 15, 2003 Targeting Young Women as Newspaper Readers The Arizona Republic uses a magazine-style tabloid focused on fashion to bring younger women to the paper. December 15, 2003 Drawing Young Urban Commuters to a New Tabloid ‘Even the name had to say, “Look at me. I’m not like the other papers.”’ December 15, 2003 How a Newspaper Becomes ‘H.I.P.’ To attract younger readers, a newspaper needs to be ‘human, interactive and personal.’ December 15, 2003 Retaining the Core While Reaching Out to the Young What is needed is a talented young staff, fresh ideas, and a solid business plan. December 15, 2003 Approaching the End of the ‘Monomedia’ Era Why do young people insist in not understanding what we, the press, do for them? December 15, 2003 When Teens Own a Part of the Newspaper By featuring teen voices and experiences, a newspaper gives younger readers a place to call their own. December 15, 2003 Exploring the Alaskan National Wildlife Refuge By boat and backpack, three journalists wander through this vast, treeless tundra. December 15, 2003 Meshing Young Ideas With Older Sensibilities At the Orlando Sentinel, reaching a younger audience is happening without alienating their older one. December 15, 2003 Reporting From the Battlefield ‘… the unwritten last paragraph, the untaken last photo frame, is the true memorial of the war correspondent.’ December 15, 2003 Previous 1 … 306 307 308 309 310 311 312 … 429 Next
