Must-Read Books on the larger media environment in which journalism is practiced

To understand the larger media environment in which journalism is practiced—"the new ocean we're swimming in," as Jane Ellen Stevens calls it—she offers four must-read books:

"The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture," by John Battelle.

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"Taking the Big Gulp"
– Jane Ellen Stevens
"We the Media: Grassroots Journalism By the People, for the People," by Dan Gillmor.

"Smart Mobs: The Next Social Revolution," by Howard Rheingold.

"Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter," by Steven Johnson.