Avian Flu

Browse Archives

By Date

Understanding the Risk

By Journalist’s Trade March 15, 2007

To communicate with people about risk, journalists need to better understand how and why people respond in the ways they do to messages they receive about danger. An expert in risk communication explains the connection between risks that kill people and those that upset them, and he describes how best to approach audiences based on their beliefs about the risks they face. Read more

Communicating News of an Outbreak

By and Journalist’s Trade March 15, 2007

For those who will bear the responsibility of communicating to journalists during an outbreak of pandemic flu, the preparation comes in the daily exchanges they are having already with reporters and in working internally to establish guidelines for how best to get information out to the public in ways that are trustworthy and timely. Read more

  • 1
  • 2