Avian Flu, A Pandemic & the Role of Journalists: Excerpts From a Conference

Understanding the Risk

By Avian Flu, A Pandemic & the Role of Journalists: Excerpts From a Conference March 15, 2007

To communicate with people about risk, journalists need to better understand how and why people respond in the ways they do to messages they receive about danger. An expert in risk communication explains the connection between risks that kill people and those that upset them, and he describes how best to approach audiences based on their beliefs about the risks they face. Read more

Interaction of Journalists and Sources

By , and Avian Flu, A Pandemic & the Role of Journalists: Excerpts From a Conference March 15, 2007

What transpired between journalists and sources during past disasters and crises—such as the 2001 anthrax attacks—can illuminate challenges confronting the press as it seeks reliable information from experts. Some lessons are shared by a journalist who retraced what happened and points to what can be learned from what didn't work well before. Read more

Communicating News of an Outbreak

By and Avian Flu, A Pandemic & the Role of Journalists: Excerpts From a Conference March 15, 2007

For those who will bear the responsibility of communicating to journalists during an outbreak of pandemic flu, the preparation comes in the daily exchanges they are having already with reporters and in working internally to establish guidelines for how best to get information out to the public in ways that are trustworthy and timely. Read more

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