While covering the media business for The New Yorker for more than 25 years, Ken Auletta has profiled many of the most important leaders of the Information Age and reported on the disruption roiling the industry. Read more
While 2017 was the year native advertising grew up as a stable revenue source for news, 2018 should be the year the journalism industry establishes clear ethical standards for sponsored content. Startups, legacy media, and even nonprofit … Read more
Should advertisers spend more money at local newspapers? The question was up for debate this week after Jim Rutenberg, media columnist for The New York Times, published “Ad Buyers Have Say In Survival Of News,” on Monday. Read more
Yesterday, New York Times media columnist Jim Rutenberg argued that America’s advertisers have a civic obligation to save the news. Not only is he wrong, but he’s giving a free pass to news executives to keep their … Read more
While much attention is focused on how to “fix” journalism, the bigger problem is fixing advertising to pay for the news. For me, Detroit143 is, in part, about reinventing what advertising … Read more
