Nieman Reports

Summer 2011

Links that Bind Us

Cover for Summer 2011

In digital space, journalists are proving to be a powerful force in creating, nurturing and engaging communities. No longer serving only geographic zones, they confront the fragmentation of audience and the need to attract and retain “eyeballs.” Their efforts to embrace and interact with communities are fueled by an instinct to survive. Habits and hobbies, interests and values, political leanings, and sports allegiances are the grist of community formation. Discover the various roles journalists are assuming and how the links we share bind us.

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Links that Bind Us

Summer 2011: Introduction

By Technology June 10, 2011

In digital space, journalists are proving to be a powerful force in creating, nurturing and engaging communities. No longer serving only geographic zones, they confront the fragmentation of audience and the need to attract and retain “eyeballs.” Their efforts to embrace and interact with communities are fueled by an instinct to survive. Habits and hobbies, interests and values, political leanings, and sports allegiances are the grist of community formation. Discover the various roles journalists are assuming and how the links we share bind us. —Melissa Ludtke Read more

Envisioning Connections

City as Community

Embedded in Community

Engaging a Community

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