The Knight News Challenge describes Rosenberg’s MediaBugs project:
All journalists make mistakes, but they sometimes view admitting errors as a mark of shame. MediaBugs aims to change this climate, by promoting transparency and providing recognition for those who admit and fix their mistakes. … Comments will be tracked to see if they create a conversation between the reporter and the person who submitted the error, and then show whether corrections or changes resulted.
MediaBugs will launch a pilot project in the San Francisco Bay Area in late 2009 or early 2010, and once it begins people will be able report errors in any news report—online and offline.