The pioneer among blogging columnists is Dan Gillmor of the San Jose Mercury News. He is writing a book about what he calls “We Media.” If you’re interested in learning more about Weblogs—or starting one up—Gillmor has created a good primer and he links to it from his eJournal.
Dave Barry’s Blog
If you are looking for an example of marketing to readers, check out the way Barry thanks and credits readers who send him some of the raw (often very raw) material he uses to produce his print column.
Beat Reporters and Critics
For examples of the beat reporters or critics who use Weblogs, click on the collection of Weblogs at spokesmanreview.com/blogs and Ben Mutzabaugh’s guide to air travel, the Today in the Sky blog on USAToday.com.
Tracking an Ongoing Story
Weblogs can also be useful to track news about a single news story breaking in multiple spots—and publications—throughout the world. Since March 2002, Kathy Shaw, religion writer at the Worcester (Mass.) Telegram & Gazette, has maintained a daily Clergy Abuse Tracker.